Nicole Putorak

Born from PerkinElmer, Revvity is a new biotech brand dedicated to expanding the boundaries of human potential through science. As part of the in-house creative team, I helped refine the company voice, developing content ranging from brochures and infographics to social media and website updates. Partnering with cross-functional teams, I ensured every piece of content was technically accurate and engaging.

Copywriting for technology-based topics is truly a balance between art and science. Extracting important information from complex materials and relaying it clearly and accurately for customers—all while delivering on the value proposition and maintaining the brand’s voice—is a rewarding challenge I’ve met time and again.

Alliance Technical Group offers technology-driven services for environmental and compliance needs, including consulting, testing and monitoring, and laboratory analysis.

I specialize in translating regulatory and technical information into accessible, actionable messaging. Developing clear and engaging client-facing content such as emails, LinkedIn posts, one-pagers, and flyers, I help clients navigate complex environmental compliance requirements.

Ryan Partnership, 2016

High school is a challenging time, even for the best students. When Five Star needed a back-to-school campaign that communicated the durability of their products, we took the approach of tapping into the resiliency of teenagers.  

Ryan Partnership, 2014

When teens hear back-to-school, they immediately start thinking about what they’re going to wear to make a fashionable first impression. Five Star wanted to tap into that emotion with their products, making sure they were top of mind, too. With a print ad in Seventeen magazine, we positioned Five Star notebooks as trendy accessories for the fashion-forward student.   

Ryan Partnership, 2016

Back-to-school season wouldn’t be complete without a promotion featuring Cinco the Dog, the long-time foil to the brand. When his own strength wasn’t enough to defeat Five Star, he thought he'd get a little adventurous with his methods. Teens were encouraged to watch a new Cinco video each week and enter for a chance to win an epic adventure of their own. 

Ryan Partnership, 2017

Cinco the Dog, Five Star foil, is at it again. This time, he battles the brand in the cafeteria. One of 2017’s two new back-to-school TV spots, it supported the new #strengthnotstress campaign, reminding students that, like Five Star, they’re strong enough to handle anything high school throws at them. 

Ryan Partnership, 2013

No student gets excited when they hear the term term paper. So, as part of the new content development for Five Star, we crafted an article that would give teens a step-by-step guide to writing a school paper, making it as painless as possible. 

Ryan Partnership, 2015

Planners, calendars and notepads aren’t necessarily a thing of the past. The brand wanted to prove that when people handwrite their plans, they’re committed to making them happen. We developed an ad that communicated the importance of pairing these tangible tools with digital devices. 

Ryan Partnership, 2011 & 2012

Salad’tude — the moment of salad inspiration. For salad lovers, there’s nothing better than digging in — fork first — and enjoying a perfect salad, made with ingredients just for you. Dole wanted to encourage consumers to break out of the bag and find inspiration in their salads. We tapped into creative celebrities like fashion designer Clinton Kelly, interior decorator Candice Olson, actress Felicity Huffman and professional dancer Cheryl Burke to demonstrate their salad inspirations. Campaign included sweepstakes, video, social and online media.

Ryan Partnership, 2017

Bigger, bolder, bunnier — the Energizer Bunny has undergone a huge makeover, and his big reveal was finally unveiled in 2017. Matching a clever, witty tone to his sleek, fresh look, the Bunny captured the attention of battery-buyers everywhere. He’s still going…

Ryan Partnership, 2015

Batteries and iTunes don’t have much in common, but this unlikely partnership helped stores sell more Energizer batteries. The Bunny not only powered people’s devices, but every purchase of two packs earned them iTune codes to power the fun.     

Ryan Partnership, 2014

For so many people — especially children and elders — swallowing pills isn't easy, making it difficult to give them the care they need. We were tasked to introduce a new gel from Medline that finally made taking meds easy to swallow.  

Ryan Partnership, 2015

With new silicone adhesive technology, Curad bandages are truly ouchless. To get the word out, we concepted traditional banners, featuring an animation that creatively revealed the bandages’ pain-free benefits. 

Scrum50, 2017

As Amazon brand stores grow in popularity (and necessity), we were asked to create one for Welch’s 100% real fruit bites. Highlighting their four different flavors and two sizes, the destination showcases a clean, elegant style that incorporates pops of color inspired by the real fruit inside.

Scrum50, 2017

Forevermark is so much more than a diamond brand. As part of the De Beers Group, they have a commitment to responsible sourcing. And we had a commitment to telling their story. Through print ads and traditional, rich and social media, we were able to target brides-to-be and affluent women and share the dedication Forevermark has to women entrepreneurs in their diamond communities.

Scrum50, 2017

How do you put over 100 pages of healthcare survey data into a short, scannable e-book for providers? It’s not easy. We took the approach of stripping the data and carving out 4 key nuggets of information that would enlighten providers. While full survey results were always available just a click away, we made sure the most important information was up front.